There are many benefits that come about as a result of social media use as opposed to the disadvantages. Below are 20 things that hotels should implement in social media so as to enhance loyalty.
It is important to ensure that your profile is updated with the pages names, description location and contact given.
Inform the people on social media about you the services offered in order to display your identity. This can be done through the photos, videos and other content posted.
This is a chance to justify yourself and the kind of services you are going to provide for them. This will rise up the customers’ expectations and in turn more accurate reviews because the consumers will be aware of the services they are to pay for.
Linking with your followers on social media may be beneficial to your hotel especially when content posted is of relevance to your target audience.
With so many people using social media for different purposes there must be people that reach up to the audience you are aiming at demographically.
Reveal to your customers the added advantages they are prone to getting from all the characteristics of your hotel. The benefits should be ones that make them stay better.
Ensure that you are not left behind on modern technology advancements as this will make them expect the same from your hotel.
Response is very important in social media and can be done in real time this will help clear the doubts among the consumers.
This may be in form of discounts by the hotel or other exclusive services being offered. It will enhance loyalty.
Feedback is very important as it will not only enable you to know what is expected of you from the consumers but also help you address the issues of the consumers with negative reviews.
This may be a way of marketing your hotel especially with photos taken near your hotel. A like may help a great deal.
Check whether your posts are being liked and the attitude of your audience towards your posts. Only react when you see the trend emerging
Social media being a flooded platform it may be the best place to post job vacancies and have a bunch of qualified individuals apply.
Post actual photos of food or rooms in your hotel and not from the internet.
Boosting posts on Facebook and Twitter ensures that your content reaches more people and subsequently your hotel becomes more popular.
Respond to questions asked or simply give a like for every comment under your posts.
Use the 20/80 rule. 80% of the posts should be centered around your audience and 20% around the hotel and the business promotion.
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