Social media is a great tool to create awareness for your gym and increase retention and loyalty among the existing members. Here are 20 things that gyms and fitness centers should be implementing on social media.
Adhere to the 80/20 rule where 20% of the posts are on self-promotion and 80% on content that is educational, entertaining and interesting.
This can be done by building a social media community that is engaged through posting open-ended questions. This kind of interaction will help the gym management crowd source content and know what its audience needs.
Show your audience how diverse you are by posting different workouts every day. This will give new members an idea on how the ship is run. The diverse nature of the workouts will also attract new members while retaining the old ones.
People resonate more with stories told from the heart. You can have posts where you share your own struggles with being fit to encourage other people. You can also share stories of people that have struggled with disorders like anorexia or bulimia (with their permission).
Apart from workout routines, post nutritional tips and encourage them when they feel like giving up.
Make posts on FAQs and provide answers to your audience’s most frequent and burning questions. This will help them see that you have an interest in what they comment under your social media posts.
Create private Facebook groups where you can hold live Q&A sessions, monthly challenges such as detoxes and competitions and giveaways. This is a great tool of maintaining membership.
When you post a question that needs explanatory answers, ensure you leave a customized reply for each comment. Also, use quick polls and surveys to get feedback.
Ask them to provide before and after pictures that you can use on social media and remember to use the hashtag #TransformationTuesday to reach an even wider audience.
Pinterest is a great tool for gyms because the owners can curate content and pin as many blog posts and pictures as they want without spamming the audience.
Post a quote that motivates your followers weekly or daily. This will encourage them to keep working on their fitness goals. Use the hashtag #MotivationMonday to reach a larger audience.
Some people want to see the equipment in a gym and its layout before making the decision on whether or not to join.
Some of these apps include Twibbble, Buffer, Hootsuite, Narrow.io that help to schedule posts and check feeds. They also help in automation of social media posts, retweets and follow-backs.
When you have a reasonable amount of following, a hashtag specific to your gym or fitness center will help you get new members when the tag is widely used.
Facebook live can be used to post full workouts while Snapchat can be used to post sections of your workout.
Show them how easy it is to prepare a healthy dinner or whip up a guilt-free treat meal. You will get a larger following when people see that you are going an extra mile for them.
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