With the technological changes in society, there is a realization that social media is a crucial tool to leading in the accounting industry as well as getting in touch with clients. Below are 20 ideal things accountant should do on social media.
Set objectives and goals in place and work towards achieving them in the social media platforms.
This will enhance follow up on posts on a given topic of interest.
People will give views and likes depending on the value of the content posted on social media. Moreover, ensure that your posts are original so that more people get to follow up on your content.
Nice content will bring about a boost especially if the content is relevant to the targeted clients.
Make your target audience entertained by posting pictures and videos with your image in mind professionally
This will mainly depend on the aim of creating a given social media page.
Inform the audience on what you have been up to if possible post photos and videos of the accounting events organized.
Reach out to the potential clients on social media through comments and follow backs to those who follow you.
Have the comments on the social media pages so that other clients can get to see the commendable work you are doing as this will enhance client trust. Show them how you helped one straighten their financials or aided in filing tax returns.
Tell the audience about the services you offer in order to create an identity and to stand out when it comes to certain services delivery.
It is necessary to get back to your audience in case they are trying to seek clarity or raise an issue of interest. Money is not one of the issues discussed at the dinner table and thus the need to give people the right answers from a professional’s point of view.
LinkedIn is the best platform to exchange career ideas
Analyze the flow of information more so in internet marketing to know the general mood of people about you and the services you offer.
Today people use LinkedIn and blog posts in determining who is fit for employment
This tends to grab attention more when compared to cover photos.
This can be done through polls and short surveys.
This is based on the services being delivered to the target clients. Do not expect to bag hundreds of clients on your first post. You have to create rapport and trust first before clients can reach out to you.
Having a good relationship with your clients will bring about loyalty.
Clients should be assured of satisfactory services from the posts and profile descriptions.
It is an assurance of the services you render. You do not want to be the outdated accountant.
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